Updated April 22, 2025
This Online Privacy Policy applies to information that Frio Valley Ranch (“Frio Valley Ranch”, “Frio”, “we”, or “us”) may obtain about you when you visit and use our website properties. This policy may change from time to time; if any changes are made, we will update the date at the beginning of this Policy.
Frio Valley Ranch is committed to protecting your privacy, and to informing you about the personal data we collect from you, how we handle it, what safeguards we have in place to protect your information, and how you may contact us regarding our privacy practices. By using our website, you agree to the collection and use of your information by Frio Valley Ranch.
Personal information collected by Frio Valley Ranch
The information you provide us is used to tailor our website to create convenient services for you and to improve your experience. All the information we collect in our database is intended for internal use only. Frio Valley Ranch does not sell or rent your personal information to third parties. We may use your information to process your service requests, handle orders, deliver products and services, process payments, communicate with you about orders, provide access to secure areas of the Website, and to enable us to review, develop, and continually improve the products, services, and offers we provide online. We also use this information to prevent or detect fraud or abuses of our Website and to enable third parties to carry out technical, logistical, or other functions on our behalf.
The following are examples of information and records that may be maintained by Frio Valley Ranch in order to provide services:
Financial Information & Payment Details: When you make a reservation or purchase an item, we collect personally identifiable information including your name, mailing address, email address, credit card number, expiration date, reservation/purchase time and date, and phone number. We request this information to enable us to process and fulfill your order, keep you informed of your order status, and send you reminders and notices about your reservation or order. For added security, we do not store your credit card number in our system, and we use a trusted and secure third-party payment processing system (Stripe). Financial information provided via our website is transferred over a secure connection. We collect this information on a transaction-by-transaction basis and will not authorize the release of the information with anyone not directly involved in processing the transaction.
Login Details: When using our website, you have the option to create a user account, and/or to save your payment information. Doing so requires you to provide your email address, a username, and a password.
Promotions & Emails: We may send you emails announcing special promotions, changes in our services, or other information we believe will be of interest to our users. If you choose to subscribe to our email list, we may ask for your name, email address, and other pertinent information. We do not sell or share this information with any third party.
If you prefer not to receive our promotional emails, you can unsubscribe and/or change your email preferences by following the instructions provided in those email communications. Please note that even if you opt out of receiving promotional communications from us, we may continue to send you non-promotional emails, such as purchase order confirmations.
Web Browsing & Cookies: In addition to information you submit to us, we may collect certain information using automated means such as cookies, web beacons, web server logs, or similar technologies to help us process your order or provide our services.
We use cookies to let us keep track of your shopping cart so that you don’t have to reenter information you gave us on your prior visits, and to provide us with web analytics to understand how visitors use our site. Most web browsers automatically accept cookies, but most also allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you may limit or disable certain features of this website.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
If you log in to the site, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
Web server logs include details provided by your browser about Web referrers (links to our site), and your browser type, IP, operating system, pages visited, and time of visit. These logs help us to understand how visitors use our website, and allow us to track fraudulent or abusive behavior and to keep our site secure.
Analytics: We use third-party web analytics services, such as Google Analytics and Meta Pixel. These service providers help us understand our audience and analyze how visitors use our website. To learn more about how Google may use information collected through use of our site, view Google’s privacy policy. To opt out of data collection through Google Analytics, try the browser add-on. To view information about how Meta uses data, check out their privacy policy. To opt out of certain kinds of data collection, visit Meta’s privacy center.
Children’s privacy
We do not knowingly or intentionally solicit data from children, nor do we knowingly market to children under 13. We require that children under the age of 18 use this service only in conjunction with their parents or guardians. If we learn that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law. If you make a reservation for a child under the age of 18, please mark that player as a child so that their information (phone number or email address) will not be inputted into our systems.
Links to other sites & services
While visiting our site, you may find links to sites operated by third parties. You should be aware that we do not make any representations or warranties about any website you may access through this website. They are independent from us, and we have no control over, or responsibility for, their information or activities. You need to make your own independent decisions regarding your interactions or communications with any other website. Other sites accessible through our website have their own privacy policies and data collection, use, and disclosure practices. We strongly advise you to read their privacy policies before submitting any personal information. We are not responsible for the policies or practices of third parties, and the information practices of those sites linked to on our website are not covered by this Privacy Policy.
Who we share your data with
We do not sell any personal data. The personal information we gather is for internal use only and we will not authorize the release of this information to anyone outside our company, other than for the following reasons: should you breach our terms and conditions or website terms, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, we may disclose your information to a relevant authority. This may include exchanging information with other companies and organizations for the purposes of fraud protection. In particular, we may release the information we collect to third parties when we believe it is appropriate to comply with the law, to enforce our legal rights, to protect the rights and safety of others, or to assist with industry efforts to control fraud, spam, or other undesirable conduct.
What rights you have over your data
If you have an account on this site, or have left comments while making a reservation or purchase online, you can request to receive a report of the personal data we hold about you, including any data you have provided to us, the means of data collection, and the business purposes. You can also request that we delete all personal account information about you that is not necessary for business processing, customer transactions, or compliance with other laws. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Contact information
Frio Valley Ranch Golf Club
520 Mountain Valley Drive
Concan, TX 78838
830.834.9340
golf@friovalleyranch.com